As hard as it may be to believe, another year is soon coming to an end. For many, this is a time of reflection and excitement – what did I accomplish in 2010, and what am I looking forward to doing differently in 2011, for my business and personal life?
For many business owners, such thoughts include soul-searching about marketing past, present, and future.
The best place to start is with your plan. If you did not have a plan, consider doing one for the new year. A plan should be a guide to help you from putting marketing on the back burner and to help you resist the feeling of “panic” when the phones aren’t ringing as much as they were or as much as you want them to ring.
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